The brief for this project was to come up with a brand name, logo, and can design for a hypothetical frozen juice company, Tangy Beverages, located in the country of our choice. We also had to create digital marketing mockups and an example of disruptive engagement. The target audience was females, upper middle class, employed/self-employed/housewives, single or married with children.

I picked Greece as I was drawn to Greek Mythology, specifically Medusa, which I thought would appeal to the target audience. Additionally, I chose Medusa as the main imagery due to her ability to “freeze” people who look into her eyes.