Ebay Commercial
Software:
Date:
December 2022
Based off of a client brief from D&AD, Ebay sought a strategy that would encourage GenZ to buy and sell with their brand. Our goal was to create something that would direct and keep younger users on their website.
I worked with two other creatives to conceptualize and produce this animation. We based the illustrations on three popular cartoons: Rick and Morty, Steven Universe, and Adventure Time as we thought this would help engage our generation. We used Ebay’s color palette and products you may find on their site throughout the piece in attempt to embed the brand into the commercial.
While we all helped fine-tune the final product, I specifically designed and animated the first two scenes along with the title slide at the end. I included a visualization of my process below the video.
Story Boards:
l chose to change the original simple house illustration to more of a space theme to encompass the Rick and Morty style more. I also chose to make the puddle green instead of blue due to the use of green portals throughout the cartoon. Other small details include the ray gun in recommended items and the license plate on the truck.
